Strategic Navigator
Strategic Navigator is a full-service market research boutique that provides qualitative and quantitative research, strategy and facilitation.
5 REASONS TO WORK WITH US:
1. We are collaborative partners.
2. We are nimble and highly responsive.
3. We are creative and visual storytellers.
4. We are seasoned researchers and strategists.
5. We are passionate about our job.
Research That Reaches Your Audience
1000 Voices for Women's Health
1000 Voices for Women's Health
“Our goal in choosing a research setting and methodology is to create the intimacy required to foster an honest conversation. Our driving philosophy of fostering intimacy and being intuitively sensitive to the needs of our research subjects in turn has lead us to become a leading research partner in Canada’s not-for-profit sector.”
Our Team
Jen founded Strategic Navigator in 1999, recognizing a need among client organizations for research that digs a little deeper and a strategic partner who can navigate by channeling research insights into a clear path forward. Prior to starting Strategic Navigator, Jen honed her marketing and communications strategy skills during a span of 15 years in Canadian advertising agencies, including several in the role of Senior Vice President, Director of Strategic Planning.
Jen appreciates and employs creativity in design, interpretation and presentation. She is motivated by her passion for understanding people. She cares deeply about people – the ones she is researching and the ones for whom she is conducting the research.
Janet started her market research career a little differently than many of her peers; after several years on client side, she realized supplier side was where she belongs. Her time spent on client-side has given her a great appreciation for the importance of easily digestible research with a clear and actionable narrative.
Janet has over 18 years experience as a research practitioner, joining Strategic Navigator in 2016 from Northstar Research Partners where she was a Senior Vice President. Prior to joining Northstar in 2001, Janet held a number of client-side positions including Program Manager of Canadian Tire’s 430 store Customer Satisfaction Program.
Janet has expertise across a range of sectors, with specializations including Retail, Food & Beverage, Consumer Packaged Goods and Not-for-Profit. Janet has an unwavering commitment to client satisfaction and a true passion for research. She has always been fascinated by the way people’s experiences and environment shape their perceptions and actions.