What We Do
- Advisory Panels
- Brand Equity and Brand Character Identification
Brand Health / Equity Tracking - Campaign Effectiveness Measurement
Concept Testing and Market Potential Asssessment
Consumer / Donor Experience Measurement
Customer / Donor Journey Mapping - Employer Branding
- New Product Development & Evaluation
- Packaging Research & Shelf Set Optimization
Positioning and Strategy Development
Pricing Research
Product / Services / Product Mix Optimization
- Segmentation Studies
Shopper Insights Research - Target Audience Identification
- Usage and Attitude Studies
- Website / App Usability Testing
Website / Social Media / Social Marketing Strategy Optimization
White Space Identification
Qualitative Research
- Focus groups – live and on-line
- IDIs (one-on-one in-depth interviews)
- Shop-alongs
- Day-in-the life deep-dives
- Ethnographic adventures
- Friendship circles
- Consumer forums
- Brand Essence day-camps
- Co-creation sessions
Quantitative Research
- Online surveys
- Mobile / SMS surveys
- Intercept / exit interviews (in-store / on-site)
- Telephone surveys
- Proprietary custom advisory panels
- Mall intercepts
- Product clinics
- Omnibus
Facilitation and Workshops
- Inspiration / Ideation Sessions
- Enculturation Workshops
- Stakeholder Sessions
Who We Talk To
Research That Reaches Your Audience
There are no geographic boundaries. We talk to all kinds of people, anywhere in the world.
Wherever your target market is. We will go to them or Invite them to come to us. We will interact with them in their environments and on their turf. We have shopped with consumers, baked with them, joined their dinner parties, made them breakfast, suffered through colds, cleaned houses and even enjoyed a night on the town together.
However they are most comfortable communicating, whether that be online, in-person, on the phone, etc.